Bhumi Pednekar shared a social media post announcing that she is the Brand Ambassador for the short film competition Dimensions Mumbai this year. The actor wrote, “Thrilled to partner with Jio MAMI Mumbai Film Festival this year and be the Ambassador for Dimensions Mumbai, a short film competition for young filmmakers across India! Mumbai, my home, is a city full of captivating stories. In every street, around every corner, and within each person, resides a story that's truly theirs. I can't wait for filmmakers to bring these stories alive on the big screen. So, if you're a filmmaker and you have a film on the theme of Mumbai city, shot in Mumbai, I invite you to submit your film at Dimensions Mumbai. Shortlisted films will be shown on the big screen at Jio MAMI Mumbai Film Festival.”
The actor also added in an official statement, “For decades, Mumbai has inspired filmmakers from around the world. This city has cinema in its DNA. The opportunities that Mumbai can offer with an excellent platform like Dimensions Mumbai to promote filmmakers of extraordinary calibre to their full potential is special… I can’t wait to interact with some of these filmmakers, watch their films, and if I am able to positively impact their craft, I will be very happy and grateful for that."
Dimensions Mumbai was added as a category in 2009 by veteran actor Jaya Bachchan. The competition is open to filmmakers between the ages of 18-25, who need to make a film of 5 minutes or lesser based on Mumbai city. A jury of distinguished members will review the entries and the three best films will be screened at the grand Opening Ceremony of Jio MAMI Mumbai Film Festival.