Khushi Kapoor and Vedang Raina are yet to make their Bollywood debut, but the young actors are now brand ambassadors for Myntra FWD. FWD is a ‘first-of-its-kind immersive fashion experience specially curated for the Gen-Z audience.’ Kapoor and Raina will be seen as ‘effortless trendsetters’ in a campaign film for the brand.
Vijay Sharma, Senior Director - Marketing spoke about the decision to make Kapoor and Raina the brand ambassadors and said, “ We are thrilled to have the young trendsetters - Khushi Kapoor and Vedang Raina - as the faces of FWD. Their fresh and bold fashion choices, ‘with-it’ attitude, youthful aesthetic and authentic representation of Gen-Z’s fashion expectations make Khushi and Vedang the perfect ambassadors for FWD.”
Kapoor expressed her excitement and said, “I am super excited to be a part of Myntra FWD and it couldn’t be more fitting as my first-ever brand endorsement…I look forward to connecting deeper with my fans that share a mutual admiration for all things fashion through this association.” Raina, also a first-time brand ambassador added, “ I am thrilled to join Myntra’s squad of brand ambassadors and look forward to a stellar association where individuality is celebrated.”
Kapoor, Raina, Suhana Khan, Agastya Nanda, Mihir Ahuja, Yuvraj Menda and Dot will make their debut in the film The Archies which will stream on Netflix.