Sowmya Rajendran
As of now, Dulquer Salmaan’s King of Kotha, Nivin Pauly’s Ramachandra Boss & Co and the multistarrer RDX featuring Antony Varghese, Shane Nigam and Neeraj Madhav are set to clash at the Box Office between August 20 and 31.
She admitted that getting enough screens was challenging when a film was Competing against releases with established stars. But Paul is confident about how RDX will be received this Onam.
In the south, Kerala has the highest internet penetration among the five states, with 87 subscribers for every 100 residents. This has translated to audiences being reluctant to spend money and time on going to theatres.
From January to April 2023, according to the newspaper Mathrubhumi, the Malayalam film industry is estimated to have suffered a loss of Rs. 200 crore, with just one film out of 75 releases hitting the jackpot at the box office.
“When people go to the theatre, they want to see someone doing something that they can’t do themselves. They want to be transported to another world, and this is especially the case post-pandemic.”