The USP of Tharun Bhascker's third directorial feature Keedaa Cola is that it will not have a hero or heroine but will feature 8 main characters. While a large part of the cast and crew is still kept under wraps, Tharun will play a major role as gangster Naidu and Brahmanandam will essay the character of Varadha Raju, a mean old man who is known for his sarcasm.
In the new character poster, a rugged Tharun is seen aiming someone with a gun, while smoking a cigarette. Unveiling the poster, the makers announced that the teaser will be released on 28 June. The crime comedy film is produced by VG Sainma.