Pathaan director Siddharth Anand opened up on the idea behind dropping Shah Rukh Khan’s Pathaan teaser on November 2 which also stands to be Khan's Birthday.
"The craze for a glimpse of Pathaan has been unprecedented. After a long, long time there's insane buzz for a film that is genuine and organic. And it's all due to the super stardom of this one man - Shah Rukh Khan. His fans, and we are talking of millions of them, have been clamouring for just a peek of him and his film. And thus, there could be no better day to put out the teaser of Pathaan than SRK's birthday".
Talking about the film, Anand mentioned: "He, truly, has been ruling the hearts and minds of audiences for decades and Pathaan marks his return to the big screen after a gap of four long years. So, while we decided to surprise them all on his birthday, the pressure to deliver was immense," he said.
"We had to make a unit that justifies their wait to see something of Pathaan as well as the fact that we have chosen his birthday to release the first big asset of the film! It had to be spectacular and memorable at the same time and I think we have managed to make them very happy, given the incredible reaction that we are witnessing for Pathaan's teaser", he added.
Pathaan also stars Deepika Padukone and John Abraham in pivotal roles and Salman Khan in a cameo. The film will bring Khan and Padukone together for the fourth time after Om Shanti Om (2007), Chennai Express (2013) and Happy New Year (2014).
Pathaan is produced by Aditya Chopra under the Yash Raj Banner and it releases on January 25, 2023.