‘You cannot reverse engineer a global show,’ says Netflix Co-CEO Ted Sarandos

In a recent interview, Anupama Chopra asked Ted Sarandos, Co-CEO (Chief Executive Officer) at Netflix, how the OTT platform managed to consistently produce content that attained global popularity. To this, Sarandos said, “Make it work locally. You cannot reverse engineer a global show.” The films and series that are appreciated worldwide tend to be “authentic”. He cited Squid Game as an example, and described it as a “hybrid of Korean television and Korean cinema”. “That’s true of all of our shows that have worked globally, is that they first and foremost were loved by the local audience,” said Sarandos.