Eligibility Criteria

All actors with at least one film (theatrical or OTT) or web-series in a lead role released between January 2021 and December 2023, or at least one GEC (general entertainment category) show in the lead role with 100+ episodes in 2023, with footfalls/viewership of 1 million or more in India, were considered. The Power List is not a ranking and is arranged in alphabetical order.

Parameters

Audience Size: Average footfalls/viewership of all properties in a lead role, in the eligible time period.
Opening Audience: Average opening weekend audience of all properties in a lead role, in the eligible time period. For TV shows and for properties released on weekdays, the first three days were considered.
Popularity: Popularity share on Ormax Stars India Loves (only for theatrical).
Audience Likeability: Average Ormax Power Rating (OPR) of all properties in a lead role, in the eligible time period.
Social Media Following: Peak platform (typically Instagram, though could be YouTube for some stars) following.

Steps

On each of the five parameters, eligible actors were scored. Actors who feature in the top 25 on at least one parameter were shortlisted for further analysis.
Among these shortlisted actors, rank points were assigned. For example, if the shortlist has 52 actors, the top-ranking actor on any parameter were assigned 52 points, no. 2 actor 51 points, and so on, with the no. 52 actor being assigned 1 point.
For the third parameter, since all actors in the shortlist may not have acted in a theatrical film in a lead role, only the relevant actors were assigned points. For example, if out of the 52 actors, 34 have a theatrical film release in the period, they were assigned points from 52 (top rank) to 19 (34th rank).
For each actor, cumulative points were calculated across the parameters by giving weightages to the parameters. For actors who have done theatrical films, this weightage was 15%, 20%, 30%, 15% and 20%. For other actors, this was 25%, 25%, 0%, 25%, 25%. Ranking based on cumulative points was used to identify the Top 25 as the power list.

Sidharth Malhotra & Katrina Kaif | FaceTime

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