Shah Rukh Khan to apply Pathaan’s promotion strategy for Jawan

As per a report in Bollywood Hungama, Shah Rukh Khan is planning to apply the marketing and promotions strategy of Pathaan to his upcoming film Jawan as well. A source close to the film has shared, “Shah Rukh Khan didn't give any interviews at all before the release of his last film, Pathaan. Yet, it was an all-time blockbuster. He wants to continue with this strategy for Jawan and is confident that even without interviews, the audiences will be pulled into the cinemas."

The source added, "A few events are planned but it will be without Q-and-A sessions, as is the norm nowadays. However, Shah Rukh Khan is expected to rock the show with his funny and thought-provoking quotes. Also, fans need not worry as he'll keep conducting the 'Ask SRK' sessions on Twitter from time to time. It’s a super-hit strategy. Shah Rukh himself loves going through fan questions and replying in his trademark witty style. Fans, too, go gaga over his replies. Ultimately, the content of Jawan is very enticing. As a result, the team believes that these minimal promotional strategies will work big time."

Jawan, directed by Atlee, has a pan-Indian star cast that includes Nayanthara, Vijay Sethupathi, Priyamani, Sanya Malhotra, Ridhi Dogra, and Deepika Padukone in a special appearance. The first song from the film, ‘Zinda Banda’, composed by Anirudh Ravichander was released recently.